Crack into a pack of Skittles, and immediately you notice the array of colorful hard-shelled candies. So what if you wanted to find out what the exact colors are? All you need to do is dial Pantone and you can find the corresponding color codes AND names.
What is Pantone?*
Pantone originally started in 1963 as a graphics standard system for professional designers but has evolved into a global design and printing force starting in the 2000s through calculated marketing efforts such as their Color of the Year announcements and the Pantone Matching System. Through their innovation and drive to become the universal language of color, their concept has expanded to other industries such as digital technology, fashion, home and paint.
To find the color that you want, simply go to http://www.pantone.com/color-finder and select
the color that most closely represents your idea. The results will then show the name and
color values. For physical representations, guides can be purchased directly from the website.
But is that the extent of their influence?
Recently, the packaging industry has seen an increase in demand for colored packaging options and custom printed packages. In response to this, packaging manufacturers have started to turn towards Pantone as the guideline for consistent, reliable colored printing.
The influence isn't only limited to being a printing rubric. More and more packaging manufacturers are starting to use the color swatches offered in Pantone Matching System to derive new packaging designs that help them stay up to date with trending colors. They recognize the market saturation of colorless, boring packaging supplies and the consumer preference for color. As Pantone continues to release new colors based on their analytics, packaging manufacturers will also continue monitoring these trends from the sideline to remain keen on the market.
The future of Pantone on manufacturers
Eventually, colored packaging supplies will also saturate the market. What would be the best way for the manufacturers to adjust then? Leave any thoughts or comments you may have in the section below!
*Pantone is a separate entity and we are not affiliated in any way. All content provided on this post is for informational purposes only. We make no representations as to the accuracy or completeness of any information on this site or found by following any link on this site.